The much-anticipated Bhool Bhulaiyaa 3, starring Kartik Aryan, is gearing up for its Diwali release on November 1. Directed by Anees Bazmee, the film also stars Vidya Balan, Trupti Dimri, and Madhuri Dixit in key roles. The movie has already created a buzz with its spooky posters, and fans are eagerly awaiting the trailer, which is expected to drop soon. However, what’s making headlines now is a massive non-theatrical deal that the film’s makers have sealed even before its release.
Rs 135 Crore Non-Theatrical Deal Signed
According to reports, the makers of Bhool Bhulaiyaa 3 have successfully sold the satellite, digital, and music rights for a whopping Rs 135 crore. This deal is not only the biggest for the Bhool Bhulaiyaa franchise but also Kartik Aryan himself. The deal has been finalized with major OTT platforms and television networks, covering all non-theatrical avenues.
This marks a significant achievement for the film, as it has already recovered a major portion of its Rs 150 crore budget before hitting the theatres. With only Rs 15 crore left to break even, the film is positioned to become a profitable venture as soon as it releases.
A Strategic Move by the Makers
The filmmakers, including producer Bhushan Kumar, have pulled out all the stops to promote Bhool Bhulaiyaa 3 on a grand scale. This pre-release deal shows the confidence that distributors and streaming platforms have in the film’s potential. It also speaks to the popularity of the horror-comedy genre, which has consistently performed well at the box office.
The back-end strategy of securing such lucrative deals for non-theatrical rights allows the film to cover its costs even before ticket sales begin, which gives it a considerable advantage over other releases this festive season.
Trailer and Release Date
The film’s trailer is set to be unveiled at a grand event on October 6. Kartik Aryan, along with the rest of the cast and director Anees Bazmee, will be present to launch the much-anticipated trailer. With the film already making waves with its pre-release deals, the trailer is expected to add to the excitement, building up to the film’s Diwali release.
Box Office Clash with Singham Again
Bhool Bhulaiyaa 3 will face stiff competition at the box office from Rohit Shetty’s Singham Again, which also releases around the same time. Starring Ajay Devgan, Akshay Kumar, and a star-studded cast, Singham Again has reportedly sold its non-theatrical rights for Rs 200 crore. Both films are expected to dominate the box office this Diwali, making it one of the most exciting movie seasons of the year.
