Apoorva Mukhija, widely recognized by her online moniker “The Rebel Kid,” has emerged as a prominent figure in India’s digital content landscape. Born on July 28, 2001, in New Delhi, India, she has captivated audiences with her comedic sketches, candid vlogs, and incisive social commentary. Her evolution from a college student creating content in her hostel room to a celebrated digital influencer and actress underscores the transformative power of social media in the modern era.
Personal information
| Parameters | Details |
| Full Name | Apoorva Mukhija |
| Date of Birth | July 28, 2001 |
| Age | 23 years (as of 2024) |
| Birthplace | New Delhi, India |
| Parents | Mother: Anita Mukhija; Father: Information not publicly disclosed |
| Siblings | Younger brother |
| Education | Bachelor of Technology in Computer Science from Manipal University, Jaipur |
| Profession | Digital Content Creator, Social Media Influencer, Actress |
| Years Active | 2019–present |
| Known For | Comedy sketches, mini vlogs, rant videos |
| Notable Works | Web series “Who’s Your Gynac?” (2023) |
| Height | 5 feet 3 inches (160 cm) |
| Weight | Approximately 59 kg |
| Eye Colour | Brown |
| Hair Colour | Brown |
| Food Habit | Non-vegetarian |
| Blood Group | B+ |
| Tattoos | Snake on left middle finger; “Chaos” on left forearm; two butterflies on right side of ribs |
Early Life and Education
Apoorva’s formative years were spent in Noida, Uttar Pradesh. She pursued her schooling at several institutions, including Khaitan Public School, Convent of Jesus and Mary in New Delhi, and Delhi Public School in Panipat. Demonstrating a proclivity for technology and innovation, she enrolled at Manipal University in Jaipur, where she earned a Bachelor of Technology in Computer Science between July 2018 and July 2022. During her academic tenure, Apoorva explored various professional avenues through internships in web development, full-stack development, and sales engineering at esteemed organizations such as Dell Technologies. These experiences not only honed her technical acumen but also provided a foundation for her future endeavors in the digital realm.
Career Trajectory
Apoorva’s foray into content creation commenced during her college years. In 2019, she uploaded her debut YouTube video titled “If Beauty Gurus Were Honest,” marking the inception of her online persona, “The Rebel Kid.” Her content, characterized by humor and relatability, quickly resonated with a burgeoning audience. By the age of 22, she had collaborated with over 60 brands, including industry giants like OnePlus, Netflix, Google, Amazon, and Meta, achieving a monthly reach exceeding 10 million viewers. Her versatility extended beyond comedic sketches to encompass fashion and travel vlogging, thereby broadening her appeal and solidifying her status as a multifaceted content creator.
Notable Projects and Collaborations
In 2023, Apoorva expanded her repertoire by venturing into acting. She portrayed the character Akshata Mesharam in the Hindi web series “Who’s Your Gynac?”, showcasing her adaptability and talent in scripted performances. Her influence and impact were further acknowledged in 2024 when she was featured in Forbes India’s Top 100 Digital Stars, a testament to her significant contributions to the digital entertainment industry. Throughout her career, she has partnered with a plethora of renowned brands, including Nike, Kate Spade, Amazon, Meta, and Maybelline, reflecting her prominence and credibility in the influencer marketing sphere.
Recent News and Controversies
In February 2025, Apoorva became embroiled in a legal controversy following her appearance on the comedy show “India’s Got Latent.” Alongside fellow content creators Samay Raina, Ashish Chanchlani, and Ranveer Allahbadia, she made remarks that some viewers perceived as “highly obscene and derogatory.” This led to a criminal complaint filed against them at the Bandra Magistrate Court in Mumbai, citing violations of sections of the Bharatiya Nyaya Sanhita (BNS) and the Information Technology Act, 2000. The incident ignited a broader discourse on content regulation and freedom of expression in digital media, with opinions polarized between advocating for creative liberty and emphasizing the need for responsible content creation.
Upcoming Projects
As of February 2025, specific details regarding Apoorva’s upcoming projects have not been publicly disclosed. However, given her trajectory and versatility, she is anticipated to continue to explore diverse avenues in digital content creation, acting, and brand collaborations. Her adaptability and innovation suggest a promising future with potential ventures across various media platforms.
10 Lesser-Known Facts About Apoorva Mukhija
Here are 10 lesser-known facts about Apoorva Mukhija:
- Engineering Background: Before becoming a social media sensation, Apoorva Mukhija pursued a degree in Computer Engineering from Manipal University, Jaipur.
- Diverse Work Experience: Prior to her full-time content creation career, she worked in various roles including as a web developer, marketing intern, and sales engineer analyst.
- Forbes Recognition: In 2024, Forbes India recognized Apoorva Mukhija as one of the Top 100 Digital Stars, highlighting her significant influence in the digital space.
- Controversial Encounter at DTU: During a recent ‘Under 25 Summit’ at Delhi Technological University, Apoorva Mukhija was involved in a heated exchange with hecklers, leading to a viral video capturing the incident.
- Ranveer Allahbadia Controversy: Mukhija’s appearance on Samay Raina’s ‘India’s Got Latent’ show alongside Ranveer Allahbadia sparked controversy due to inappropriate remarks made by both guests, resulting in threats of legal action against them.
- Early Rise to Fame: Mukhija’s relatable skits and candid storytelling gained significant traction during the COVID-19 lockdown, propelling her to online fame.
- Brand Collaborations: Her growing popularity has led to collaborations with major brands like Nike, Kate Spade, Amazon, Meta, Maybelline, and Swiggy.
- From Delhi to Mumbai: Born and raised in Delhi, Apoorva Mukhija later moved to Mumbai to further her career in content creation.
- Controversies and Threats: Mukhija has faced criticism for her use of strong language and has been subjected to threats of legal action due to her controversial statements.
- Focus on Modern Relationships: Mukhija’s content often features candid commentary and strong language on topics such as modern relationships and entertainment, resonating with a younger audience.
