Hailey Bieber, a renowned model and entrepreneur, has introduced her skincare brand, Rhode Beauty. This brand stands out in the competitive beauty industry by focusing on affordability, inclusivity, and quality. Let’s explore what makes Rhode Beauty special and why it’s capturing attention worldwide.
Hailey’s Journey to Launching Rhode Beauty
Hailey Bieber’s interest in skincare dates back to her childhood. During the COVID-19 pandemic, she found the time to dive deep into research, experimenting with various products and learning what works best. “I’ve tried everything, from the most expensive products to affordable options. Price doesn’t always equal quality,” she shared. This insight laid the foundation for Rhode Beauty, a brand designed to offer effective skincare solutions at reasonable prices.
Breaking Stereotypes: Gender-Neutral Skincare
One of Rhode Beauty’s unique features is its emphasis on gender neutrality. Hailey believes skincare shouldn’t be confined to women alone. “I want Rhode products to be a staple in everyone’s bathroom, regardless of gender,” she said. This inclusive approach has resonated with a diverse audience, making the brand a trailblazer in promoting equality in the beauty industry.
How Rhode Beauty Took Shape During the Pandemic
The idea for Rhode Beauty came to life during the pandemic when Hailey collaborated with Michael D. Ratner, founder and CEO of OBB Media. Together, they developed the brand with a mission to make high-quality skincare accessible to all. “I wanted to create products that people trust and can afford,” Hailey explained. This commitment to affordability has been a cornerstone of Rhode’s success.
Smart Marketing Choices: YouTube and Social Media
Hailey strategically chose YouTube to launch her brand. Her series, Who’s in My Bathroom?, featured Kendall Jenner as the first guest and helped introduce Rhode Beauty to a global audience. By leveraging platforms like TikTok and Instagram, Hailey built a strong online presence. Her relatable content and transparent communication quickly gained her a loyal following, with over a million YouTube subscribers in no time.
Empowering Women Through Rhode Future Foundation
Hailey is deeply committed to supporting women. She pledged that 1% of Rhode’s sales would go to the Rhode Future Foundation, an initiative dedicated to uplifting women. In 2023 alone, the foundation helped thousands of women. “Women should support each other instead of bringing each other down,” Hailey emphasized. This mission has added a meaningful dimension to her brand, inspiring customers to contribute to a greater cause.
Affordable Luxury: Rhode’s Initial Product Line
Rhode Beauty launched with a simple yet effective product line, focusing on hydration as the key to healthy skin. The initial offerings include:
- Moisturizing Cream: Designed to suit all skin types, providing deep hydration.
- Gel Serum: A lightweight formula that enhances skin texture and glow.
- Peptide Lip Treatment: Keeps lips nourished and soft.
Hailey ensured that these products deliver a luxurious experience without being expensive. Every item in the Rhode collection is priced under $30, making high-quality skincare accessible to everyone.
Why Rhode Beauty Is Winning Hearts
Rhode Beauty’s success lies in its unique blend of affordability, inclusivity, and social responsibility. By addressing gender stereotypes and supporting women, Hailey has created more than just a skincare brand—she’s built a community. Her transparent approach to marketing and focus on customer needs have earned widespread praise, solidifying Rhode’s position as a game-changer in the beauty industry.
