The entertainment industry can be harsh and unpredictable, as actor Aahana Kumra knows all too well. After making her mark in Bollywood films, TV shows, and OTT platforms, Aahana has found herself without work for the last three years. In a candid interview, she shared her frustrations and revealed how she is now exploring new opportunities outside of acting.
Aahana Kumra’s Drought of Work in the Last Three Years
Aahana Kumra, known for her performances in projects like “Lipstick Under My Burkha” and “India Lockdown,” has not received any acting offers for three years. Despite her previous success, she is now looking for roles but hasn’t been approached by filmmakers or casting agents. This has led her to reflect on her position in the industry and how even being labeled a “good actor” has not helped her get more work.
Aahana said in an interview with Hindustan Times, “I am not being offered any shows or films now. I have not received any offer for more than three years. No one is ready to give me work.” While this might be disheartening for many, Aahana has accepted the reality and is now focused on finding other opportunities.
Bollywood’s Focus on Big Stars Leaves Little Room for Others
Aahana also opened up about the challenges faced by actors who are not considered “A-list.” According to her, Bollywood is mainly focused on casting big stars, even for projects where smaller actors could shine. “Most filmmakers want to cast A-list actors who charge less. So now I am looking for other forms of cinema because I have to run my house,” Aahana shared, adding that she’s considering new career options outside of acting.
This situation has made Aahana rethink her career path. She’s no longer relying solely on acting and is venturing into other areas, showing her resilience and adaptability.
Being a “Good Actor” Hasn’t Helped
One of the most surprising aspects of Aahana’s journey is that the label of being a “good actor” has not benefited her. She admitted, “Honestly, I have carried the label of being a ‘good actor’ for a long time, but this label has also done more harm than good to my career.” In the competitive world of entertainment, talent alone does not always translate into success, as opportunities are often determined by market demand, star power, and industry connections.
Aahana expressed frustration over how her acting skills haven’t translated into sustained opportunities. She said, “Even if you are a good actor, no one gives you work, and I have nothing to do with this good actor tag if I don’t get work. I have to pay my bills.”
The Film Industry’s Competitive Nature
The film industry’s highly competitive environment is another challenge Aahana highlighted. With so many actors vying for roles, even established performers can be replaced quickly. “There is a lot of competition in this field. Nowadays, everyone can be replaced so easily. It has become like a fish market,” she remarked, referring to how producers and directors often go for the cheapest option available rather than considering an actor’s talent or experience.
This pressure has pushed Aahana to take control of her own destiny, and she’s doing just that with her latest venture.
Aahana Kumra Launches Her Own Production House
In a significant step toward controlling her career, Aahana Kumra has started her own production house. This marks a new chapter for the actor as she transitions from performing to creating content. “As soon as I have something, I will be happy to announce it. I did a puja for the production house a few days ago. I will be making both OTT and theater projects,” Aahana said, revealing that she is now working on producing content full-time.
Aahana’s focus is now on developing projects that allow her to stay creative and involved in the entertainment industry, even if she isn’t in front of the camera. “My whole focus is there, I am doing this from morning to evening,” she shared enthusiastically, indicating her commitment to this new phase of her career.
This bold move shows that Aahana Kumra is determined to keep pushing forward, even in the face of career challenges. Her journey is a reminder of the resilience needed to thrive in an industry that is both unpredictable and competitive.
