The much-anticipated Pushpa 2: The Rule, starring Allu Arjun, is already breaking records even before hitting theaters. Set to release on 6th December, the film has created massive buzz, with fans eagerly waiting for it. Despite still being in the final stages of production, reports suggest that Pushpa 2 has already earned a staggering Rs 900 crore through pre-release business.
Huge Deal with OTT Platforms and Theatrical Rights
A significant portion of this revenue comes from OTT rights and theatrical rights. According to reports, Netflix has acquired the OTT streaming rights for the movie in multiple languages, including Telugu, Hindi, Tamil, Kannada, and Malayalam, for a whopping Rs 270 crore. This deal alone surpassed the previous agreement with Amazon Prime Video for the first part, which sold for just Rs 50 crore.
The film’s theatrical rights, which allow distributors to screen the movie in theaters for a limited time, have fetched an incredible Rs 650 crore. This shows the massive commercial potential of Pushpa 2 in the Indian and international markets.
Budget and Business Strategy
With a production budget of Rs 500 crore, the makers of Pushpa 2 are leaving no stone unturned to maximize the film’s success. The pre-release earnings of Rs 900 crore already ensure that the film has crossed its budget even before its release. This includes profits from both OTT rights and theatrical deals.
The collaboration between T-Series and Mythri Movie Makers has helped push the movie to a wider audience, ensuring that the film’s reach is extensive across India and abroad.
Teaser and Songs Fuel the Hype
The hype surrounding Pushpa 2 has been building ever since the release of its teaser, which was launched on Allu Arjun’s birthday. The teaser has left fans even more excited, and two songs from the film have already been released, receiving immense love and attention. The official trailer is expected to drop soon, adding more fuel to the anticipation.
Commercial Expectations Soar
Looking at the pre-release business, it’s clear that Pushpa 2 is set to be a massive success at the box office. With Rs 900 crore already secured, and a strong fan base eagerly waiting, the film is poised to create box-office history when it finally hits theaters in December.
