In this age of ever-evolving digital content, one name that stands out for its authenticity and challenging stereotypes in digital space is Ankush Bahuguna aka the beauty influencer. This Delhi-based creator has carved a unique space in the digital landscape through his unapologetic attitude and self-expression.
He started his career with witty comedy sketches on YouTube but has now diversified his content to niche beauty and lifestyle. He has become quite a popular name in the Indian digital space with a following of 763K on YouTube. He also started a personal handle named “Wing it with Ankush”, currently having a following of 1 million.
Ankush’s content curation has been truly inspiring as he constantly challenges beauty standards and traditional gender norms. But how did he do it all, let’s take a closer peek –
Ankush Bahuguna Personal Family Details
| Parameters | Details |
| Full Name | Ankush Bahuguna |
| Nickname | Ankush |
| Family | Father–unknown Mother – Manju Bahuguna Siblings – Priyanka Pantranbish (Sister) & Aisha Bahuguna (Sister) |
| Date of Birth | 22 February 1993 (31 Years) |
| Place of Birth | New Delhi, India |
| Zodiac Sign | Pisces |
| Height & Weight | 5’11 inches & 70 Kgs |
| Nationality | Indian |
| Profession | Content Creator, Influencer, Actor |
| Known For | Comedy sketches, Makeup & Beauty Content |
| Social Media | Instagram, YouTube, Twitter |
| Followers | 1M+ on Instagram, 500K+ on YouTube |
| Awards | · TLG Bloggers and Social Media Big Entertainment Award (2020)· · Cosmopolitan Male Beauty Influencer of the Year (2022) |
| Notable Work | ‘Wing It With Ankush’ (Makeup Series) |
| Interests | Beauty, Lifestyle, Comedy, Acting |
| Active Since | The early 2010s |
| Net Worth | $2.5 million USD |
Background
He was born on 22 February 1993 in New Delhi, India. Ankush is 31 years old as of 2025. He completed his primary schooling at Ahlcon Public School, New Delhi and graduated in architecture from Sushant School of Art and Architecture.
He started his career as an architect and ventured into the role of content writer for online publications. He never knew his calling to be a content creator, but he always wanted to try acting and be an actor. Until Ankush discovered himself in front of the the camera and his love for acting, he noticed that the content creation space is booming. This lead him to redefine his passion and mix the elements of performance and fun to create comedy videos online.
Moving on he also got to work in web shows and short films including projects like Almost (2020) a 6-minute short film, Chalo koi baat nahi (2021) a comedy sketch., Badboli Bhavna (2022), The Gentleman Show (2022) and Project Kahuta (2022).
Social Media Journey & Rise to Fame
A major turning point for this creator came during 2020. This was the time of lockdown when everyone was in their homes experimenting with one thing or the other. Just out of the hobby, Ankush started practising make-up basics on his mom and one day decided to record it. The video went viral, and people started tagging him as the next best beauty creator before he knew.
This accolade online helped him build a brand name for himself called “Wink it with Ankush”. This online community focuses on makeup and cosmetics-related content, for beginners but in particular men navigating the beauty space.
Ankush’s content currently shifts between comedy quirks based on everyday observations and ‘Glam and makeup’. His beauty content is beginner-friendly and uplifting as he continues to normalise, the use of makeup and skincare on men and normalising it in the Indian landscape.
His content speaks volumes about him as an individual; his agenda behind content curation is all about feeling good and making others feel better, be it through his spontaneous comedy videos or evoking a sense of creative trail through his Beauty and Skincare videos.
Ankush mentioned that his most viral work has to be the portal of Pankas, a hilarious caricature played by him initially for MensXP. One of the reasons for his move towards content creation.
Influence, Impact & Beyond
In 2022, according to Forbes India, Ankush Bahuguna was one of India’s Top 100 social media personalities and earners.
Ankush’s content has been uniquely distinct in the saturated world of content creation as he continues to embrace his standing in the digital space. His beauty content is not about makeup tutorials but rather a way to normalise gender-based stereotypes.
He has collaborated with leading beauty and FMCG brands and has promoted these brands to his audience. However, he believes that creators like him are not just promotional tools but rather individuals with voices for promoting authenticity and fair experiences to their audience.
As a creator Ankush understands the ever-changing and sensitive nature of content creation, acknowledging that this industry is fast moving, new creators are always emerging and the unpredictable algorithm. He believes that transparency and authenticity are key to building a genuine connection with his audience. And adding consistency with real engagement makes the perfect sauce for being relevant even in this dynamic space.
With a focus on curating his own makeup line by 2025, Ankush Bahuguna continues to curate even a strong personal brand apart from content creation, showcasing his ambitions and entrepreneurial mindset.
Digital Arrest Scam with Ankush
Being in the public eye can sometimes take things in the wrong direction. Recently, Ankush shared his alarming experience of being digitally hosted for nearly 40 hours, which took a toll on him psychologically and financially. He was contacted by a scammer who claimed that he was a prime suspect in an international money laundering case.
He had to cut all contacts with his family and friends and had to sit through a 40-hour call with the scammer. Luckily, one of his friends noticed his change in behaviour and helped him break free from a scammer.
This incident shared by him got him mixed judgements. He was quick to address the online trolling he got saying that this scam was very much mentally extorting for him, followed by the shame and guilt. Now because of the online trolls’ people often fail to address such scams and more people fall victim to such events.
Conclusion
Ankush’s versatility and fearless approach to digital storytelling and bouncing back up through online scams and trolling reflect his perseverance and authenticity to his audience.
Combining humour with self-expression and strongly advocating for inclusivity makes him one of the celebrated influencers. He has shown that content creation is not just for entertainment but making a lasting impact.
Important Facts About Ankush Bahuguna
Q. What inspired Ankush Bahuguna to become a content creator?
Ankush initially pursued architecture but discovered his love for acting and storytelling, which led him to content creation.
Q. Did Ankush Bahuguna always plan to become a beauty influencer?
No, his journey into beauty content started as a fun experiment during the 2020 lockdown when he practiced makeup on his mother.
Q. Has Ankush Bahuguna acted in mainstream Bollywood films?
As of now, he has worked in web series and short films but has not made a Bollywood debut.
Q. What was Ankush Bahuguna’s first viral video?
His first viral video featured him practicing makeup on his mother, which gained massive traction on social media.
Q. What is Ankush Bahuguna’s educational background?
He graduated in architecture from the Sushant School of Art and Architecture in Gurugram.
Q. Has Ankush Bahuguna collaborated with any Bollywood celebrities?
Yes, he has collaborated with several Bollywood actors and influencers for content and brand promotions.
Q. What challenges did Ankush face as a male beauty influencer?
He faced societal stereotypes and online trolling but continued to break gender norms in the beauty industry.
Q. Does Ankush Bahuguna have his own beauty brand?
He has expressed interest in launching his own makeup line, expected around 2025.
Q. What makes Ankush Bahuguna’s beauty content unique?
His content is beginner-friendly, gender-inclusive, and focuses on self-expression rather than traditional beauty standards.
Q. How does Ankush Bahuguna handle online criticism and trolls?
He actively addresses negative comments, promoting self-confidence and positivity in the digital space.
Q. Has Ankush Bahuguna won any major beauty awards?
Yes, he won the Cosmopolitan Male Beauty Influencer of the Year award in 2022.
Q. What is the concept behind ‘Wing It With Ankush’?
It’s a digital series where he explores beauty and makeup, particularly for men, in an engaging and educational manner.
Q. Which brands has Ankush Bahuguna collaborated with?
He has worked with major beauty and lifestyle brands like Maybelline, MAC, and Nykaa.
Q. What is Ankush Bahuguna’s dream project?
He aims to create a more inclusive beauty space and venture into acting in feature films.
Q. Has Ankush Bahuguna hosted any live shows or events?
Yes, he has hosted beauty-related events and panel discussions on gender inclusivity in beauty.
Q. Does Ankush Bahuguna have a podcast?
As of now, he does not have a dedicated podcast, but he frequently appears on digital talk shows.
Q. Where does Ankush Bahuguna see himself in the next five years?
He envisions himself expanding his brand, acting in films, and continuing to challenge beauty norms.
Q. What’s Ankush Bahuguna’s opinion on men wearing makeup?
He strongly believes makeup is for everyone and should not be restricted by gender norms.
Q. Has Ankush Bahuguna faced any controversies apart from the digital arrest scam?
Apart from the scam incident, he has occasionally been targeted for challenging societal beauty standards but remains unfazed.
Q. How does Ankush Bahuguna balance comedy and beauty content?
He seamlessly blends both by infusing humor into his beauty tutorials, making them entertaining and relatable.
