Reality TV star and actress Khushi Mukherjee, best known from Splitsvilla, recently created a buzz by claiming in an interview that she earned a whopping ₹10 crore in just two months. Here’s how she says she did it—and what went down.
The Claim: ₹10 Crore in Two Months
Khushi told Galatta India that she launched her app, “KhushiMukherjee.com”, where fans could buy exclusive photos and videos of her. She said these weren’t pornographic—just personal content from her web series shoots. She added that today, many actors use apps like this to connect privately with fans.
What Was on the App?
Khushi said the content included simple greetings like “hi” or “hello,” and clips or photos similar to those in her web series. She insisted nothing explicit was involved. The idea was to engage fans without going into adult content.
The Big Spender Fan
Highlighting the app’s success, Khushi said one wealthy foreign fan spent ₹1.13 crore across four to five transactions. This amount reportedly came from unlocking several exclusive pieces of her content.
Why the App Became Popular
Khushi believes her bold fashion choices and Splitsvilla fame helped. She said fans loved a private space to connect with her on a deeper level. After earning heavily, she removed the content to switch up her style. But the core idea remains the same.
Her bold fashion has drawn attention, sometimes even criticism. People have called her outfits “porn-like,” though she defended herself, comparing her expression to Hollywood stars and names like Urfi Javed.
How App Earnings Work for Celebrities
This model—where celebrities offer paid photo or video content via apps—is a growing trend:
- Fans subscribe or pay to access exclusive content
- Creators share personalized or behind-the-scenes materials
- Acting professionals use it for deeper fan engagement
- Some earn millions, depending on fan base and pricing
Khushi’s app run is a reminder that strong fan support can directly convert into big revenue.
Is ₹10 Crore Realistic?
Earning ₹10 crore in two months is huge. But Khushi’s claim rests on just one high-paying follower and likely many smaller transactions. Whether exact or slightly inflated, the story reveals how digital platforms empower influencers.
What’s Next for Khushi?
Khushi said she’s changed the app content since then. She remains active on social media and public appearances—often drawing attention for both her style and earnings claims. Whether she uses digital tools again, or shifts to web series, watch this space. She hinted that more celebrities are exploring similar options now.
