New Delhi: Golf, traditionally seen as an elite sport, is set to become more accessible thanks to a new partnership between BLS International and SLW Media. This collaboration aims to transform the landscape of golf and help Indian athletes achieve Olympic success by 2036.
Strategic Investment and Partnership
BLS International, a leader in global visa and consular services, has acquired a 51% stake in SLW Media, a seasoned player in sports management with over 20 years of experience. The investment of ₹80.24 lakh is expected to blend BLS’s extensive international reach with SLW Media’s sports management expertise.
Shikhar Aggarwal, Joint Managing Director of BLS International, highlighted the strategic benefits of the deal. He stated, “Combining BLS International’s global client handling capabilities with SLW Media’s deep understanding of sports events will strengthen our position in the international market. We are committed to leveraging our combined strengths to set new benchmarks in sports management.”
Boosting Golf’s Popularity and Olympic Ambitions
The partnership aims to elevate golf, a sport that nearly saw Indian golfer Aditi Ashok clinch a medal at the Tokyo Olympics and faced setbacks in Paris. The goal is to enhance preparation and performance, with a clear focus on winning at least one medal in the 2036 Olympics.
Anil Dev, promoter of SLW Media, shared his enthusiasm for the collaboration, noting that the shared vision of both companies will lead to improved experiences for sports enthusiasts. He added, “We are thrilled about this partnership. Together, we will enhance the experience of golf events and provide top-notch visa and travel services for tournaments across more than 66 countries.”
Impact on Golf Fans and Athletes
This partnership is not just a boon for the companies involved but also a significant development for golf fans and athletes. The enhanced services and management capabilities are expected to streamline access to international golf events, making the sport more inclusive and exciting.
With this strategic move, BLS International and SLW Media are poised to make a substantial impact on the global golf scene and set the stage for future successes on the Olympic front.
